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Selecting the Moderator
Selecting the moderator

A couple of decades ago, there was no choice in who should moderate the focus group interview—it was the professional moderator. Over the past 20 years, a wider spectrum of people have developed focus group skills. We've had a sizable increase in focus group training opportunities during the past decade. Instructional manuals have been prepared, training sessions offered, and formal courses taught in conducting focus group interviews. All of this has produced greater numbers of people capable of conducting focus group interviews. Some people with virtually no training have conducted successful focus groups because of innate ability or just plain luck. Nevertheless, the odds clearly favor preparation, training, and experience.

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