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In: Moderating Focus Groups

Chapter 14: Improving your Moderating Skills

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Improving your Moderating Skills
Improving your moderating skills

Suppose that you want to improve your moderating skills. What might you do? Your skill in doing focus groups may not improve by practice alone. Indeed, practice doesn't make perfect if you are practicing the wrong skills. Practice just makes for deeper ruts. Here are some strategies that may guide you as they have helped us develop our skills.

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Pick your coach carefully. Locate someone who is skillful with focus groups and with whom ...

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