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The Rapid Focus Group
The rapid focus group

Sooner or later, you'll need to do a rapid focus group. A crisis will emerge, you will need information quickly, and you will rapidly assemble several groups to discuss the problem and solution. The rapid focus group is a focus group specifically adapted to accommodate emerging or immediate situations or opportunities. These quickly assembled focus groups typically have a limited number of questions and require speedy analysis. This section offers some suggestions to help you when you are considering this special type of focus group.

Rapid focus groups tend to be used in ...

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