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In: Moderating Focus Groups

Chapter 10: Assistant Moderator Responsibilities

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Assistant Moderator Responsibilities
Assistant moderator responsibilities
Tips on Selecting an Assistant

When selecting an assistant moderator, you should consider several factors to maximize the benefit of having an assistant. For example, your assistant can be a detriment if he or she just sits there, takes random notes, and misses important points. The quality of the focus group depends in part on your selection of a competent assistant. Consider the following suggestions.

Select someone with characteristics different from those of the moderator. These differences could be in demographics, language, experiences in the organization, past training, or a host of others. The diversity of the team enhances analysis.

Consider candidates who are concerned about the ...

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