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Donald Sabo & Sue Curry Jansen

In: Men, Masculinity, and the Media

Chapter 12: Images of Men in Sport Media: The Social Reproduction of Gender Order

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Images of Men in Sport Media: The Social Reproduction of Gender Order
Images of men in sport media: The social reproduction of gender order
DonaldSaboSueCurryJansen

Partly in response to the women's movement and growth of feminist scholarship, conventions for representing gender in mass media have come under increasing scrutiny during the past two decades. To date, however, these efforts have been limited in three ways. First, content analyses have focused almost exclusively on women and, as Craig observed in Chapter One, men's roles in media have been tacitly viewed as unproblematic.1 Second, most studies have relied on mainstream sex-role theory, which assumes that mass media transmit stereotypical gender images that shape role expectations and, in turn, inform behavior and identity. Sex-role theory frequently ignores or underemphasizes power ...

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