During the past two decades, scholars in sociology, women's studies, and communications have made a priority of studying the media's depiction of contemporary gender roles. This research has generally had two central features. First, most of the work has focused on advertising images, film, entertainment television, and popular magazines (Kalisch & Kalisch, 1984; Lysonski, 1985; Rak & McMullen, 1987; Rugfiero & Weston, 1985; Skelly & Lundstrom, 1981). Very little research has focused on gender roles in the news media. Second, with good reason, the depiction of women has been the primary focus of the little research that has looked at gender and the news ...
Men and the News Media: The Male Presence and its Effect
Men and the news media: The male presence and its effect