Chapter 1: Considering Men and the Media Next Chapter

Steve Craig

In: Men, Masculinity, and the Media

Chapter 1: Considering Men and the Media

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Considering Men and the Media
Considering men and the media

Over the past three decades, the women's movement has focused attention on the role of the media in helping to shape attitudes about gender and behavior. Media scholars have responded to the questions raised with a variety of approaches, from content analyses of gender portrayals, to critical work grounded in psychoanalytic, economic, or cultural studies theory.

But as might be expected, most feminist analyses of the media have focused on women. In fact, men and masculinity have frequently been treated as the “norm” and men's portrayals in the media have often been seen as unproblematic or even exemplary (Durkin, 1985a). But feminist theory's concept of a socially constructed gender suggests that the analysis of men and masculinity will ...

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