Chapter 1: McDonaldisation, Masala McGospel and Om Economics Next Chapter

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McDonaldisation, Masala McGospel and Om Economics
McDonaldisation, masala McGospel and Om economics

When advocating an ‘Indianised’ church in India, veteran American missionary E. Stanley Jones drew a poignant analogy based on a north Indian marriage custom. The story goes like this: after the wedding ceremony, the women friends of the bride, surrounded by musicians, accompany the bride to the home of the bridegroom. Then after ushering her into the presence of the bridegroom, they quietly take their leave. That is as far as they are allowed to go. ‘That’, says Jones, ‘is our joyous task in India—to know Jesus, to introduce him to India and then to retire,…to trust India with Christ and trust Christ with India. We can go so far. He and India must ...

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