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The Product and Service Design Management Processes
The product and service design management processes

Good design is good business.

Tom Watson Jr, CEO of IBM

The purpose of this chapter is to introduce you to the processes through which design can be managed effectively in an organization. Initially, design management is explained and put in context. Some design models are introduced but the content of the various stages is described in later chapters. The chapter continues with a case study in which an attempt has been made to simplify a complicated and difficult-to-use process into something that is more likely to be adopted by practitioners. The chapter ends with a description of research that was undertaken by the authors into the effectiveness of some managers in service design ...

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