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Chapter : Part I Case Study: Bob Over the Globe – Chevron and Saudi Aramco
Chevron, the giant American petroleum company, and Saudi Aramco, the largest state-owned oil company of Saudi Arabia, provide examples of what happens when the globalizing power of business is met by the localizing power of culture and politics.
Chevron's original company, Standard Oil of California, was the first to explore for oil in Saudi Arabia in 1933 and has since established a stronghold in the Gulf States. Its major concern has always been the management of people across different cultures. Its management is very much aware of the important role of culture in exploring for and producing oil in different parts ...