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In: Managing Across Cultures: Concepts, Policies and Practices

Chapter 2: The Meaning and Importance of Managing Across Cultures

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The Meaning and Importance of Managing Across Cultures
The meaning and importance of managing across cultures
Emergence of Managing Across Cultures

Since the 1980s managing across cultures has emerged as a significant field of academic research and study. Its emergence is the result of a number of ‘triggers' and ‘drivers'. The triggers are those factors and events that raised the alarm about the importance of understanding cultural differences when operating in different countries; the drivers are those factors ...

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