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Chapter 9: Strategic Decision Making
Strategic planning and strategic decision making look ahead to several years into the future. They are concerned with the organisation's major products and services and related aspects of marketing, manufacturing, service delivery, and research and development. Strategic decisions almost invariably result in long-term financial costs and benefits and may require significant investment.
Examples of strategic decision making from a range of organisations are as follows:
- A university is located in an area with a declining and ...