Making Latino News: Race, Language, Class
Publication Year: 1999
Subject: Intercultural Communication
This book examines Latino news making as part of a larger narrative - the cultural productions and conceptions of Latinos. The author traces historical and commercial contexts of Latino orientated news production, beginning with late 19th century and early 20th century US Spanish language newspapers, examines the production of contemporary Latino news, and postulates future developments in the field.
- Front Matter
- Back Matter
- Subject Index
- Chapter 2: U.S. Spanish Language Newspapers: 1848–1970
- Late 19th-Century Newspapers
- Early 20th-Century Newspapers
- La Prensa of San Antonio (1913–1957)
- Ignacio López and El Espectador (1933–1961)
- La Opinión
- Chapter 3: History of the Hispanic Audience
- Early U.S. Spanish Language Radio: 1920s, 1930s, 1940s
- The Early Transnational Hispanic Audience
- Changing the Immigrant Paradigm
- Early U.S. Spanish Language Television
- From Regional to National: Hispanic Marketing
- The “Discovery” of the Hispanic Market (Again)
- Chapter 4: Commercial Ethnicity: The Production and Marketing of the Hispanic Audience
- Marketing and Ethnicity
- U.S. Hispanic Panethnicity and Racial Formation
- Quantifying Ethnicity: The Contemporary Hispanic Audience
- The Nielsen Ratings and Hispanic Audience Production
- National Hispanic Television Index
- Other Spanish Language Media
- Univisión and Telemundo: The Hispanic Market Institutionalized
- Just Another Audience: “Born-Again Hispanic” Programming
- Chapter 5: Nationhood, Nationalism, and Ethnicity in the Making of U.S. Latino News
- Latino Journalistic Panethnicity
- Latino Objectivity
- Latino News
- Latin America News
- Chapter 6: Local Latino News: Los Angeles and Miami
- Los Angeles
- Chapter 7: Bilingual and English Language Media
- Bilingual Hispanic Media
- Bilingual Latino Journalism
- English Language Latino Journalism
- Chapter 8: The Future of Latino Media: Suggestions for Further Research
For Max and Rigo, with thanks for everything
Copyright © 1999 by Sage Publications, Inc.
All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher.
Cover photo: The KMEX 6:00 p.m. news team, from left to right: Bernardo Osuna, Andrea Kutyas, and Eduardo Quezada. Copyright © KMEX; used by permission.
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Library of Congress Cataloging-in-Publication Data
Making Latino news: Race, language, class / by América Rodriguez.
Includes bibliographical references (p.) and index.
ISBN 0-7619-1551-6 (paper: alk. paper)
ISBN 0-7619-1552-4 (cloth: alk. paper)
1. Hispanic Americans—Press coverage—History. 2. Journalism—Social aspects—United States. 3. Hispanic American newspapers—History. 4. Hispanic American mass media—History. 5. Hispanic Americans and mass media. 6. Hispanic American journalists. 7. Ethnic press—United States. I. Title.
PN4888.H57 P63 1999
99 00 01 02 03 10 9 8 7 6 5 4 3 2 1
Acquiring Editor: Margaret Seawell
Editorial Assistant: Renée Piernot
Production Editor: Diana E. Axelsen
Editorial Assistant: Patricia Zeman
Typesetters: Rose Tylak/Tina Hill
Indexer: Mary Mortensen
Cover Designer: Candice Harman
Although I accept full responsibility for this work, it has been a collaborative effort. First and foremost, I want to thank the Latino journalists and media professionals who gave me hours of their time: Maria Celeste Arraras, Roxana Boglio, Luis Calle, Milagros Carrasquillo, Berta Castañer, Mayola Delgado, Debbie Durham, Alfredo Estrada, Alina Falcon, Gustavo Godoy, Manny González, Barbara Gutiérrez, Armando Guzman, Ken Hansely, James García, Gustavo Godoy, Christy Haubegger, Alberto Ibarguen, Edwin Jorge, Victor Landa, Lourdes Leahy, Patsy Lorris-Soto, J. Gerardo López, Maria López, Sergio López Miro, Guillermo Martínez, Lourdes Meluzá, Christopher D. Muñoz, Bob Oliva, Valeria Palazio, Gustavo Pompa-Mayo, Eduardo Quezada, Jorge Ramos, Patricia Ramos, Robert Rios, Maria Elena Salinas, Rosalyn Sariol, Javier Sierra, Rafael Tejero, S. Sandra Thomas-Esquivel, Nicolas J. Valls, Robert Vizcon, and Harry Whitman.
I have been fortunate to be taught by superb teachers (thanks, Mom and Dad!)—none more so than Michael Schudson. Many years after my dissertation defense, I often find myself having imaginary conversations with him: “What would Michael think of this?” We don't always agree, but I am invariably enriched by his generous and exacting spirit. Dan Hallin often joins these talks, offering keen insight into political forms and structures.
Mil gracias to Wayne Cornelius, the excellent staff, and the fellows of the Center for U.S.-Mexican Studies of the University of California, San Diego, my first academic home. The center's generous support was financial, intellectual, social, and collegial in ways too many academic institutions don't even attempt, much less exemplify.
In Austin, many thanks to Ellen Wartella, Chuck Whitney, Susan Dirks, John Downing, Nikhil Sinha, Sharon Strover, and Karin Wilkins for their support, [Page viii]friendship, and good cheer. Max Stinchcombe's unstinting research assistance has been invaluable. The University of Texas at Austin, in various guises, provided funding for the field work for this project: the University Research Institute; a Mellon Grant, facilitated by UT's Institute for Latin America Studies (ILAS); a Faculty Research Grant, a subvention grant by the University Cooperative Society, and several smaller grants, all administered by the office of the vice president for research.
The anonymous reviewers of my journal articles, as well as an early version of this book, have sharpened and deepened the analysis. Margaret Seawell, though not physically with me in Austin, has been very much present through the last phases of this project. Editing is inadequate to describe the wisdom and perfect pitch she has brought to this work.
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