- Subject index
Locating Cultural Change: Theory, Method, Process is concerned with defining the ‘local’ through case studies of specific cultural processes. The focus is on the institutionalization of ‘local’ concerns where the ‘local’ is the site of ideas and issues, and how these in turn influence us. The central premise of this collection is that in order to understand the common man's perspective, one has to demystify cultural processes.
The book seeks to capture the vibrancy of cultural processes through a wide range of things that are a part of daily life spanning Hindi films, vernacular press, metropolitan club culture, the translation industry in India, medical advertisements, and prime-time television serials.
The volume shows how it is through the texts being and becoming that culture is produced and participated in. It argues that the production and consumption of meaning and material in conjunction helps us understand cultural processes in totality—not just as a conglomeration of events outside of us, but also as a part and parcel of daily life.
Chapter 7: Kya Hum Pehle Kabhi Yahan Aye Hain: Re-turning to Look at the ‘Indian’ in Indian Cinema through Farah Khan's Om Shanti Om*
Kya Hum Pehle Kabhi Yahan Aye Hain: Re-turning to Look at the ‘Indian’ in Indian Cinema through Farah Khan's Om Shanti Om*
Thirty Years Ago…
In Karan Arjun, Shah Rukh Khan returns to his village with Johnny Lever in his second avatar and tells Lever, ‘Kya hum pehle kabhi yahan aye hain?’
In Om Shanti Om (hereafter OSO): once more Shah Rukh Khan returns to the burnt-down set on which, in his previous life, he died trying to save the most popular heroine of yesteryears. This time he returns as a star, in whom the spirit of the old Shah Rukh, the junior artiste who loved ...