• Summary
  • Contents
  • Subject index

Locating Cultural Change: Theory, Method, Process is concerned with defining the ‘local’ through case studies of specific cultural processes. The focus is on the institutionalization of ‘local’ concerns where the ‘local’ is the site of ideas and issues, and how these in turn influence us. The central premise of this collection is that in order to understand the common man's perspective, one has to demystify cultural processes.

The book seeks to capture the vibrancy of cultural processes through a wide range of things that are a part of daily life spanning Hindi films, vernacular press, metropolitan club culture, the translation industry in India, medical advertisements, and prime-time television serials.

The volume shows how it is through the texts being and becoming that culture is produced and participated in. It argues that the production and consumption of meaning and material in conjunction helps us understand cultural processes in totality—not just as a conglomeration of events outside of us, but also as a part and parcel of daily life.

Bollywood and the Mumbai Underworld Reading Satya in Retrospect
Bollywood and the Mumbai underworld reading Satya in retrospect

The inclusion of Freida Pinto as a latter day ‘Helen of Troy’ by Vanity Fair, the American glossy, which has listed the most beautiful women in the world, is unsurprising.

Complexion is in the eye of the beholder. But in London, several British Indian actresses who have told me that they have been rejected for roles because casting directors deemed them to be ‘too fair’.

In not so many words, they were told: ‘You don't look Indian enough’.1

Freida Pinto has become a rage among the Western film-makers after the success of Slumdog Millionaire (Danny Boyle and Loveleen Tandon, 2008) in the Academy Awards, 2009. The film got eight Oscars including ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles