- Subject index
Locating Cultural Change: Theory, Method, Process is concerned with defining the ‘local’ through case studies of specific cultural processes. The focus is on the institutionalization of ‘local’ concerns where the ‘local’ is the site of ideas and issues, and how these in turn influence us. The central premise of this collection is that in order to understand the common man's perspective, one has to demystify cultural processes.
The book seeks to capture the vibrancy of cultural processes through a wide range of things that are a part of daily life spanning Hindi films, vernacular press, metropolitan club culture, the translation industry in India, medical advertisements, and prime-time television serials.
The volume shows how it is through the texts being and becoming that culture is produced and participated in. It argues that the production and consumption of meaning and material in conjunction helps us understand cultural processes in totality—not just as a conglomeration of events outside of us, but also as a part and parcel of daily life.
Chapter 4: Nationalism, Television and Indian Cricket in Global Mediascape: Where Has the Local Gone?
Nationalism, Television and Indian Cricket in Global Mediascape: Where Has the Local Gone?
Introduction: Marking the Boundary
Televised cricket since late 1980s has emerged as the most popular media show in India. The massive popularization of cricket and the advent of global television in India are closely related. In fact they appear as two apparently different parts of a single phenomenon. Watching the live telecast of a cricket match and watching cricket sitting in the gallery trigger two different structural forms of perception. The form of cricket is radically transformed when represented on television. This chapter explores the general history of media representation of cricket in India in order to understand the changes and ...