Locating Cultural Change: Theory Method Process
Publication Year: 2011
Locating Cultural Change: Theory, Method, Process is concerned with defining the ‘local’ through case studies of specific cultural processes. The focus is on the institutionalization of ‘local’ concerns where the ‘local’ is the site of ideas and issues, and how these in turn influence us. The central premise of this collection is that in order to understand the common man's perspective, one has to demystify cultural processes.
The book seeks to capture the vibrancy of cultural processes through a wide range of things that are a part of daily life spanning Hindi films, vernacular press, metropolitan club culture, the translation industry in India, medical advertisements, and prime-time television serials.
The volume shows how it is through the texts being and becoming that culture is produced and participated ...
- Front Matter
- Back Matter
- Subject Index
- Chapter 1: Introduction: Locating Cultural Change: Process and Method
- Chapter 2: Jassi Jaissi Koi Nahin and the Makeover of Indian Soaps
- Chapter 3: Foreign Babies/Indian Make: Outsourcing Reproduction in the Age of Globalization
- Chapter 4: Nationalism, Television and Indian Cricket in Global Mediascape: Where Has the Local Gone?
- Chapter 5: Bollywood and the Mumbai Underworld: Reading Satya in Retrospect
- Chapter 6: Translating India Today: Local Cultures, Global Ambitions and Colonial Hangovers
- Chapter 7: Kya Hum Pehle Kabhi Yahan Aye Hain: Re-turning to Look at the ‘Indian’ in Indian Cinema through Farah Khan's Om Shanti Om
- Chapter 8: Minority Rights in India: A View from the Regional Press
- Chapter 9: Medical Advertisement: An Embodiment of Culture
- Chapter 10: Just for Fun: Changing Notions of Social Forms of Leisure
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Copyright © Partha Pratim Basu and Ipshita Chanda, 2011
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First published in 2011 by
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Library of Congress Cataloging-in-Publication Data
Locating cultural change: theory, method, process/edited by Partha Pratim Basu and Ipshita Chanda.
Includes bibliographical references and index.
1. Social change—India. 2. India Social conditions. 3. Popular culture—India. I. Basu, Partha Pratim, 1961-II. Chanda, Ipshita.
ISBN: 978-81-321-0576-3 (HB)
The SAGE Team: Elina Majumdar, Shweta Tewari, Anju Saxena and Deepti Saxena
List of Illustrations
The editors would like to thank the University Grants Commission, New Delhi, for extending financial support to Jadavpur University under the ‘Potential for Excellence Scheme’, which facilitated research for the chapters contributed to this volume by Abhijit Roy, Ipshita Chanda, Sayantan Dasgupta, Partha Pratim Basu, Dalia Chakraborty and Nilanjana Gupta.[Page x]
About the Editors and ContributorsThe Editors
Partha Pratim Basu is Professor at the Department of International Relations, Jadavpur University, Kolkata. He has been a Fulbright Fellow at American Studies Institute in Southern Illinois University at Cambridge, USA (2001).
He has contributed a number of research articles and book chapters in the area of culture studies and is presently completing a UGC-supported Major Research Project on India's Trade Policy, WTO and the Print Media. His areas of expertise include media and politics/international relations, politics of non-governmental organizations, religion and politics and human rights.
He has published books/journals such as State Nation and Democracy: Alternative Global Futures (2007), co-edited with Purusottam Bhattacharya, Rochana Das, Anjali Ghosh and Kanak Chandra Sarkar, The Press and Foreign Policy in India (2003).
Ipshita Chanda is Professor at the Department of Comparative Literature, Jadavpur University, Kolkata. She has been member of Faculty Team in the International Faculty Exchange Programme of the Virginia Council for International Education and the Virginia Community College System, 2008–2009, tenable at the John Tyler Community College at Midlothian and Chester, USA. Her list of books/journals includes Packaging Freedom Feminism and Popular Culture (2003), Selfing the City: Single Women ‘Outsiders’ and the Practices of Urban Life (forthcoming).[Page 271]The Contributors
Dalia Chakraborty is Reader in Sociology at Jadavpur University. She was educated in Presidency College, Kolkata, and JNU, New Delhi. She obtained her Ph.D. from Calcutta University. She has published a book Colonial Clerks: A Social History Of Deprivation And Domination (2005). She has also contributed to books titled Political Sociology (2005) and Sociology in India: Intellectual and Institutional Practices (2010).
Sayantan Dasgupta is Lecturer in Comparative Literature, and Coordinator, Centre for Translation of Indian Literatures (CENTIL) at Jadavpur University. His areas of interest include modern Indian literature, translation and South Asian literatures and cultures.
He is author of Indian English Literature: A Study in Historiography and Shyam Selvadurai: Texts and Contexts and has a Ph.D. on contemporary English language fiction from South Asia.
Manas Ghosh is Lecturer in the Department of Film Studies, Jadavpur University. He has completed his Ph.D. from the same university. He has contributed articles to the Journal of the Moving Image, which is an annual publication of Department of Film Studies in Jadavpur University.
Devlina Gopalan is Reader in the Department of English, Women's Christian College, Kolkata.
Nilanjana Gupta is Professor in the Department of English, Jadavpur University. Her revised edition of the textbook English for All (2000), produced as a departmental project under her supervision, has achieved wide recognition. She is also an authority on media studies, having published widely on this subject in India and abroad. She has contributed to a forthcoming book, The Enabling Environment: Media, Reform and the Democratisation Process in Societies in Transition.
Abhijit Roy is Reader in the Department of Film Studies, Jadavpur University. Currently, he is also Joint Director at School of Media, [Page 272]Communication and Culture, Jadavpur University, and Joint Coordinator at The Media Lab, Jadavpur.
Modhumita Roy is Associate Professor in Department of English, Tufts University, Medford, USA, since 1998. Some of her publications include The Sun Never Sets: Imperial Ideologies and Indo-British Fiction (forthcoming), The Pledge of Intellect: Selected Writings of Michael Sprinker, Fred Pfeil and Modhumita Roy (eds, forthcoming).
Rajdeep Roy, a former Research Fellow at School of Media, Communication and Culture, Jadavpur University, is presently pursuing his doctoral research in Cinema Studies at the School of Communication, Arts and Critical Enquiry, La Trobe University, Melbourne, Australia.