Summary
Contents
Subject index
This book addresses the role of communication in cultural change efforts within organizations, especially during periods of transition, mergers, technological innovations and globalization.
Vision and Cultural Development
Vision and Cultural Development
Overview
Developing and acting on a strong vision is vital to an organization. Vision is one of the key elements that distinguish a manager from a leader. To be effective, however, a vision statement must be collaboratively constructed and “owned” by members across organizational levels. Unless the vision is clearly communicated and integrated into organizational practices, it is likely to have little effect. No matter how often strategic plans are revised and mission statements revisited, without a strong commitment to these guiding principles they cannot strengthen an organization. This chapter outlines what a vision is and shows how some of the world's premier organizations have turned a commitment to a strong vision into unparalleled success.
To be useful, a vision ...
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