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The concept of the post-tourist has developed in response to consumer attitudes and preferences in the post-modern era. The term seems to have been coined by Feifer (1985), and has been used subsequently by Urry (1990/2002), Rojek (1997) and others. The post-modern world is characterised by globalisation, hyper-consumerism, the experience economy and new developments in technology. Consumers have numerous choices and possibilities, and often undertake seemingly incompatible activities simultaneously in order to capitalise on this array of opportunities. Postmodern tourism has therefore been described as a form of ‘pastiche tourism’ (Hollinshead, 1997: 192) or ‘collage tourism’ (Rojek, 1997: 62).

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