• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Networking
Networking

Social networking in PR is a key way of developing opportunities. Public relations consultants tend to have strong media and business networks to assist in the development of communications campaigns and the development of new business. A social network is a social structure made of hubs, which are generally individuals or organisations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familial bonds.

Research in a number of academic fields has demonstrated that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organisations are run, and the degree to which individuals succeed in achieving their goals.

Social networking also ...

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