• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Lobby
Lobby

The Parliamentary lobby dates back to 1884 when, because of civil disorder, public access to the members’ lobby of the House of Commons was restricted to a select group of political journalists whose names were kept on a list compiled by the Sergeant-at-Arms. The Lobby is a cartel for the provision of political information. It is the formal association of the 220 or so senior political journalists based at Westminster, who deliver the greater part of the most authoritative political news and comment based on formal media briefings by senior politicians, but especially the Prime Minister's Official Spokesperson (PMOS) (McNair, 2000: 43–4). Recent reforms opened briefings to include all London-based foreign correspondents and, since October 2002, the 11.30 a.m. briefings are conducted at the Foreign ...

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles