• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Information Subsidies
Information subsidies

Oscar Gandy's influential book Beyond Agenda Setting explores the rise of specialist information professionals (special advisers) within government structures in the USA. Gandy's argument is that, ‘at every level of government [state and federal] … there are information specialists whose responsibility is to ensure that the nation's public media carry the desired message forward to the general public, other government officials and key corporate leaders’ (1982: 74).

The functioning of this system depends on what Gandy designates information subsidies. These include a range of strategies employed by press officers to minimise the costs of information which journalists require to construct, publish and report particular news stories. This provision and control of information subsidies (including video news releases [VNRs] and press conferences) is significant ...

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