• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Infotainment
Infotainment

A neologism combining the two words ‘information’ and ‘entertainment’ to signal the growing tendency for news and current affairs on all media platforms, to foreground entertainment above information in order to make factual reporting more accessible and increase readership/audience size and reach (Franklin, 1997: 4).

The extent to which news, current affairs and the reporting of other subjects/topics are increasingly characterised by infotainment has become highly contested, but the term is common currency in discussions about the dumbing down of news media. American journalist James Fallows in his critical text Breaking the News: How The Media Undermine American Democracy argues that ‘the most influential parts of the [US] media have lost sight of … the essence of real journalism … which is the search for ...

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles