• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
In-House
In-house

(See also Consultancy)

A PR practitioner may be employed in-house or in a consultancy. In the former case the practitioner is employed directly by the client whose public relations he or she is managing. In freelance and secondment contracts the distinction can blur somewhat.

QL

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