• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Freelance
Freelance

A freelancer is an independent contractor selling his or her services individually. A freelance public relations practitioner will seek clients in exactly the same way as a larger consultancy indeed this is how many larger businesses began. Some freelancers, however, have made a specific lifestyle choice and are not intending to build a larger business. Freelancers sometimes work in networks or virtual’ companies, subcontracting some tasks to others.

A freelancer may be, for tax purposes, a sole trader or own a small business. A freelance journalist is one not employed by any particular medium, but selling material to a range of media. Freelance journalists are very useful outlets for PR practitioners. In general freelancers will be happy to take on any story they think they ...

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