- Summary
- Contents
The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Public Relations:
- Provides a comprehensive, easy-to-use overview to the field
- Covers over 150 central concepts in PR
- Paves the way for students to tackle primary texts
- Grounds students in both practice and theory
- Takes it further with recommended reading
Introduction
Freelance
A freelancer is an independent contractor selling his or her services individually. A freelance public relations practitioner will seek clients in exactly the same way as a larger consultancy indeed this is how many larger businesses began. Some freelancers, however, have made a specific lifestyle choice and are not intending to build a larger business. Freelancers sometimes work in networks or virtual’ companies, subcontracting some tasks to others.
A freelancer may be, for tax purposes, a sole trader or own a small business. A freelance journalist is one not employed by any particular medium, but selling material to a range of media. Freelance journalists are very useful outlets for PR practitioners. In general freelancers will be happy to take on any story they think they ...
