• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Financial Public Relations
Financial public relations

The Public Relations Society of America (PRSA) first outlined the specialist role of the financial PR practitioner in 1988 and clarified its definition in 2002. It says FPR is an area of PR which relates to the dissemination of information that affects the understanding of the stockholder and investors generally concerning the financial position and prospects of a company and includes the improvement of relations between corporations and stockholders.

Investor relations is a strand of FPR which looks at the relationship between private stockholders and the corporation while FPR encompasses relationships with the wider financial and community such as financial analysts, potential investors and financial journalists. Tools of communication include the annual report in which the company outlines its financial performance ...

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