• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Dark Sites
Dark sites

Dark sites should not be confused with rogue sites. A dark site is a website contained behind a firewall and not available for the public to see. Preparation of a dark site is a key task in crisis management as it enables an organisation to be fully prepared for a crisis without actually revealing information not yet in the public domain or not yet relevant. For example, a company which knows it is likely to be criticised in the media or by an NGO may have material refuting the allegations which it is expecting to be made. It would not wish to publish this material until the allegations actually have been made, so it would keep them on a dark site.

Another area ...

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles