• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Cybersquatting
Cybersquatting

Cybersquatting refers to the practice of buying Internet domain names which are, arguably linked to trademarks or otherwise with intellectual property. There is a related practice of buying generic domain names solely for the purpose of selling them on, but cybersquatting, with the implication from the word ‘squatting’, refers specifically to taking possession of domain names which should properly belong to someone else. The cybersquatter's purpose is usually to sell the address or to put up an antagonistic site.

The antagonistic site may be motivated by hostility to the organisation (usually a company, sometimes a political candidate) or simply to drive the price higher. This practice has been likened to extortion.

In the early days of the Internet there was no procedure for resolving disputes as to ...

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