• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Crisis Public Relations
Crisis public relations

Crisis PR, many practitioners believe, has one defining characteristic. It will happen to you. Working in the Fast Moving Consumer Goods (FMCG) area you might have to deal with a product recall after bottled water became contaminated. In travel PR, you might have the plane crash or the ferry sink. In the corporate world you could face allegations of fraud, environmental damage or government bribes. The list goes on. What is common to all such incidents is the absolute requirement for what has been described as an early yet considered response to the crisis (see response statement).

Textbook case histories are replete with examples of how companies got it right and got it wrong. The response of the then British Midland ...

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