- Summary
- Contents
The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Public Relations:
- Provides a comprehensive, easy-to-use overview to the field
- Covers over 150 central concepts in PR
- Paves the way for students to tackle primary texts
- Grounds students in both practice and theory
- Takes it further with recommended reading
Introduction
Corporate Social Responsibility
Corporate social responsibility (CSR) is predicated on the belief that there is more to business than business. It is supported by the idea that trade brings obligations. In capitalist economics a company must return a profit to the shareholders but CSR argues that there are responsibilities to other stakeholder groups as well as to the environment and social justice. Arguably CSR is not telling society what is good for society but responding to what society tells the firm it wants and expects from it. Underlying this is the so-called licence to operate, which spells out the contract with society a corporation's most valuable asset. Expressed broadly CSR implies a company operates in a wider interest than just the narrow goal ...
