• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Copyright
Copyright

All unique literary and artistic work in English law is automatically covered by copyright. It is not necessary to register copyright as it is with patents and trademarks, though it may be necessary to prove the date of creation in order to enforce the right. Copyright covers writing, painting, photography, music, dance and a host of other fields of art.

It is not necessary to prove that the work is of any merit, merely that the creator made judgements, such as selecting a camera angle or choosing words. It is not necessary in the UK or in America to display the international copyright symbol ‘©’ for work to be covered by copyright law, however doing so ensures the work is protected (at least theoretically) in ...

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