• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Circulation (Internet)
Circulation (internet)

According to the web traffic ranking service Alexa (accessed on 5 May 2008) half of the top 10 websites globally are search engines or directories: http://Yahoo.com (1), Google (2), Windows Live (4), MSN (5) and Yahoo.jp. The top content-based site is YouTube, ranked third, with social networking sites MySpace (6) and Facebook (8) also scoring highly. The other entries in the top 10 are Wikipedia (7) and Blogger (9). It is noteworthy that all the content-based entries in the top 10 are highly interactive websites with a mass of user-generated content. The most highly rated sites that are principally concerned with the one-way transmission of information are http://Microsoft.com (14) and http://imdb.com (27 – the Internet movie database). While news is available on ...

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