• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Circulation (Newspapers)
Circulation (newspapers)

These figures signal the number of copies of newspapers and magazines that are sold or distributed during a given time period. In the UK the largest selling national newspaper is The News Of The World (3.28m copies approx), with the popular mid-market tabloid Mail on Sunday (2.32m) and Sunday Mirror (1.36m) coming second and third, respectively, in the competitive Sunday market. The most popular daily newspaper remains the Sun with a circulation of 3.08m. Since 2003, the Daily Mail (2.32m) has superseded the Mirror (1.51m) as the paper with the second largest circulation. ‘Quality’ dailies like the Telegraph can achieve wide circulations (882,000) although figures for the Independent (233,000) and the Financial Times (444,000) are more typical (all figures ABC November 2007).

Circulation figures ...

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