• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Celebrity
Celebrity

A celebrity is a person who is widely recognised in a society and who commands public and media attention. The word stems from the Latin adjective celeber, meaning famous and celebrated. While fame is generally considered to be the major prerequisite for celebrity status, it is not always sufficient. There has to be a level of public interest in the person which may or may not be connected to the reason they are famous. For example, a public figure such as a politician or industry leader may be famous but not a celebrity unless something else triggers public and mass media interest. Other types of fame, particularly those connected with mass entertainment are almost guaranteed to lead to celebrity even if the person deliberately avoids ...

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