• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Wikis
Wikis

According to Webster's New Millennium Dictionary of English a wiki is a collaborative Web site set up to allow user editing and adding of content’. Much the most famous is Wikipedia founded by Jimmy Wales and supported by donations.

Wikipedia is deeply controversial in academic circles, many academics insisting that it cannot be a valid reference because anyone can post to it. Just because, the argument goes, a view is popular, it is not, of necessity, correct. It is easy to respond that just because a view is presented by an expert, it is not, of necessity, correct. A reasonable academic basis on which to assess Wikipedia is not whether the theory is flawed, but whether the practice is. Is the information on Wikipedia less accurate ...

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