The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Public Relations:
- Provides a comprehensive, easy-to-use overview to the field
- Covers over 150 central concepts in PR
- Paves the way for students to tackle primary texts
- Grounds students in both practice and theory
- Takes it further with recommended reading
Triple Bottom Line
Triple bottom line (TBL) refers to an accounting technique in which the health of a company is not judged solely by its financial record, or bottom line profit and loss, but also by how well it discharged its social and environmental responsibilities. It grew out of the drive for more corporate social responsibility and a belief that the behaviour of companies had to be interrogated in a way that went beyond the simple return on capital employed.
A number of accountancy firms now offer the service, which is supported by the major extractive industries such as Royal Dutch Shell. Increasingly, financial institutions are joining in TBL reporting, particularly with regard to ethical investment. For example the Co-operative Bank is known to turn ...