• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Trade Press
Trade press

The term trade press refers to specialist business and professional publications, normally published weekly or monthly. Many are subscription only though some of the more popular titles are available in newsagents. Examples include Accountancy Age, PR Week, Utility Week, Estates Gazette and many thousands of others.

Such trade publications have often been effective in breaking stories, through their detailed contacts, which subsequently break into the general media. Often journalists from the trade press are then used as expert commentators in the general media. Despite the continued use of the word ‘press’ trade publications today frequently break news on their websites. One of the biggest changes in the media and PR over the past decade is the end of the weekly deadline as the ...

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