The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Public Relations:
- Provides a comprehensive, easy-to-use overview to the field
- Covers over 150 central concepts in PR
- Paves the way for students to tackle primary texts
- Grounds students in both practice and theory
- Takes it further with recommended reading
Syndicated Radio Tapes
Syndicated radio tapes (SRTs) are the sound version of the video news release. They come in two main forms; a taped interview with a company [Page 225]chairman, a celebrity or other newsmaker, which is distributed free to radio stations for transmission; or a syndicated live interview where the subject goes to a central studio and is interviewed in turn ‘down the line’ by a series of radio stations around the UK. SRTs are a highly cost effective way of getting key messages circulated to end users who frequently lack the resources to produce such interviews themselves. The technique is particularly valuable when a national story has regional implications; this way the interview can be tailored to fit a number of locations ...