• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Spoiler
Spoiler

A spoiler is a story or event designed principally to distract attention from another event. Examples include Associated Newspapers relaunching the Evening News in competition with its own Evening Standard the same week Robert Maxwell launched his own evening paper, the London Post. The Post failed and the News closed soon afterwards, leaving the Standard unchallenged, as it had been before.

Lance Price in his book The Spin Doctor's Diary tells of No. 10 launching a hurried drugs initiative, with the Home Secretary and Drugs Czar briefed only minutes in advance, purely to deflect questions on the ongoing disagreements between Tony Blair and Gordon Brown.

When Rebekah Wade, Editor of the Sun, was arrested for an assault on her partner (she was later freed without charge) ...

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