• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Rolling News
Rolling news

Rolling news or 24/7 was ushered in by the growth of satellite television in the 1980s, particularly Cable Network News (CNN) and British Satellite Broadcasting (BSB), latterly BskyB, delivering for the first time bulletins without the normal timeframe of the 9 O ’Clock News, or News at Ten. Supporters of CNN argue it came of age at Tiananmen Square and was certainly developed further by 9/11.

Whatever the origins, terrestrial broadcasters now routinely provide the same service, for example BBC World. The characteristics across the channels show many common features. For example, news headlines will feature every 15 minutes with an extended bulletin on the hour. In the interim, sport, finance, lifestyle and weather will jockey for position. The pattern is repeated on ...

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