The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Public Relations:
- Provides a comprehensive, easy-to-use overview to the field
- Covers over 150 central concepts in PR
- Paves the way for students to tackle primary texts
- Grounds students in both practice and theory
- Takes it further with recommended reading
As with television, individual countries have a variety of legislation and industry standards that deal with the content and ownership of radio broadcasting.
The increasing trend is for all communications activities to fall under the aegis of a regulatory body.
In the UK, this body is Ofcom which, in consultation with the UK Parliament, is required to advise on the granting and use of the frequency spectrum, in addition to regulatory duties concerning ownership, content and availability that are briefly outlined in regulation – television. Similarly, in the USA, the regulation of radio falls under the remit of the Federal Communications Commission (FCC). With a wider available spectrum, local radio stations are prolific in the USA, particularly since the reduction in license regulation in ...