• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Qs and As
Qs and as

Questions and answers (Qs and As), are a vital element in any stakeholder engagement plan. Put simply, they are the answers to the most frequently asked questions or FAQs. The excellence theory of public relations demands effective communication and as Qs and As provide a template for this they will, typically, be generated by media relations or corporate advice specialists, with input from the lawyers where necessary. Essentially, they provide an agreed guide for anyone whose role includes stakeholder engagement, giving them a consistent and robust set of statements. For example, public affairs practitioners will need specific Qs and As to deal with government or NGOs, while financial public relations will want their FAQs aimed at the City and financial journalists. ...

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