The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Public Relations:
- Provides a comprehensive, easy-to-use overview to the field
- Covers over 150 central concepts in PR
- Paves the way for students to tackle primary texts
- Grounds students in both practice and theory
- Takes it further with recommended reading
Public Service Broadcasting
Public service broadcasting (PSB) embodies the idea that broadcasting should be organised as a public service, rather than a market driven activity. This idea has been highly influential in shaping the development of radio and television broadcasting in the UK during the 20th century; and across both public and private sectors.
The essence of PSB is captured in John Reith's (the first Director General of the BBC) often quoted phrase, which suggested that the fundamental purposes of broadcasting were to ‘educate, inform and entertain’: and in that order! For Reith, broadcasting had a ‘responsibility’ to ‘improve the audience’, to ‘carry into the greatest number of homes everything that is best in every department of human knowledge, endeavour and achievement’ (Reith, 1924: 34): ...