• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Blog (Blogger, Blogging, Blogosphere)
Blog (blogger, blogging, blogosphere)

A blog is a weBLOG, often in diary form and usually updated daily or more frequently. Many are purely personal accounts but some are written as genuine contributions to the media or politics. As with all online publishing, blogging is freed from the constraints of filling a physical space on a page, so the length of articles in the same series may vary widely.

Journalistically, blogs passed several key milestones in 2004, when bloggers were accredited for the first time as journalists at the US presidential nominating conventions. The same year also saw the exposure by bloggers on http://www.freerepublic.com of CBS in an embarrassing forgery scandal that led to the retirement of Dan Rather. The contributions of blogging to ...

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