• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Propaganda
Propaganda

Propaganda is a word derived from the activities of the Catholic Church in the 1600s when it set up the Congregation for the Propagation of the Faith. This body was intended to evangelise or ‘sell’ Catholicism at a time of increasing encroachment by Protestantism.

During the First World War, America's Committee on Public Information used propaganda to help the recruitment drive. It has been described as the first full service propaganda agency using placed articles, billboards, radio advertisements and what became known as the Minute Men. These were prominent members of local communities who took four minutes before the start, say, of a cinema showing or theatre play and outlined the need for more recruits to fight the war in Europe. They proved to be very ...

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