• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Newsrooms
Newsrooms

Newsrooms constitute the news gathering and reporting centre of all news organisations. In fictionalised Hollywood accounts of journalism exemplified by Billy Wilder's Ace in The Hole, newsrooms are presented as chaotic, busy and noisy places where the ceaseless clatter of typewriter keys is punctuated only occasionally by the arrival of a journalist, with trilby hat, trailing coat and arms held high in the air announcing the immortal phrase ‘Hold the front page’; as late as the 1990s, Michael Keaton's character who is an ambitious, ‘scoop crazy’ tabloid journalist in The Paper, offers a similar utterance (Franklin, 1997: 26).

In truth, newsrooms are very organised workplaces, carefully structured and designed to bring together distinctive groupings of journalists and editors, as well as various sources of news from ...

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