Key Concepts in Public Relations


Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell & Elliot Pill

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  • Recent volumes include:

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    The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.


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    Notes on the Text

    At the end of each entry, the initials of the author are shown:

    Bob FranklinBF
    Mike HoganMH
    Quentin LangleyQL
    Nick MosdellNM
    Elliot PillEP

    Each concept contains cross references in bold guiding readers to related concepts.

    Notes on Authors

    Bob Franklin (BA PhD) is Professor of Journalism Studies at the Cardiff School of Journalism, Media and Cultural Studies. He is the Editor of Journalism Studies and Journalism Practice and co-editor of a new series of books to be published by Sage, entitled Journalism Studies: Key Texts. He is a member of various journal editorial boards including Brazilian Journalism Review, Communication Issues, Fifth Estate Online, The Journal of Political Marketing and Social Semiotics. Recent books include Pulling Newspapers Apart: Analysing Print Journalism (2008); The Future of Newspapers (2008); Local Journalism, Local Media: The Local News in Context (2006); Television Policy: The MacTaggart Lectures (2005); Key Concepts in Journalism Studies (2005) with Hamer, M. Hanna, M. Kinsey, M. and Richardson, J.E. Packaging Politics: Political Communication in Britain's Media Democracy (2004). He has published more than 200 chapters, articles, government reports and pamphlets with contributions to journals such as British Journalism Review, Journal of Educational Policy, Journal of Political Marketing, Journal of Public Affairs, Journalism Practice, Journalism Studies, Parliamentary Affairs, Political Communication, Political Quarterly and Public Relations Review. He is a Trustee of the George Viner Trust (for journalism trainees from ethnic minorities) and was Visiting Professor at the Reilly Centre for Media and Public Affairs in the Manship School of Mass Communications, Louisiana State University, in spring 2008.

    Mike Hogan lectures on the masters course in International Public Relations at Cardiff University. He graduated with a BSc in Economics from University College, London, then trained as a journalist on a number of newspapers including the Financial Times and the Daily Mirror. He joined the BBC in 1973 and worked variously as a reporter, producer and director across a wide range of news and documentary output. He edited The Money Programme and was Deputy Editor of Panorama. After the BBC, he joined Channel 4 where he edited The Business Programme, winning a BAFTA award for television journalism. Following a career in journalism, he moved into public relations where he was Head of European Media Relations for Price Waterhouse Coopers and then Head of Global Communications and Crisis Management for the Royal Dutch Shell Group. His research interests centre on reputation management and corporate social responsibility.

    Quentin Langley is an elected Council Member of the Chartered Institute of Public Relations (CIPR) and a former Chair of CIPR International. He serves on the Institute's Education and Professional Standards Committee. Before joining the University of Cardiff in 2003 Quentin had more than 15 years PR practice experience. He was Head of Global Public Relations for chartered surveying firm Knight Frank, and worked (with Mike Hogan) in the Global Media Relations Office of Shell International. He is an international journalist in print, online and broadcast media and the editor of his own website,

    Nick Mosdell is a lecturer and researcher at the Cardiff School of Journalism, Media and Cultural Studies. He teaches research methods on a number of international masters’ and undergraduate courses, including teaching and co-ordinating research methods modules on the Institute of Public Relations-accredited masters programme in International Public Relations. He has published books, journal articles, and reports in the areas of media and military relations and children and television. He is co-author of Shoot First And Ask Questions Later: Media Coverage of the War in Iraq (2006) and Practical Research Methods for Media and Cultural Studies: Making People Count (2006).

    Elliot Pill is lecturer and course leader for the MA in International Public Relations at Cardiff University. He trained and qualified as a newspaper journalist before moving into public relations consultancy where he worked at leading US consultancies, including Hill and Knowlton where he was a main board director of the youth and consumer division. He has designed and delivered global communication campaigns for clients such as Adidas®, Billabong®, Motorola®, Reebok®, Gillette® and Pioneer®. He has an MBA from Cardiff Business School and is completing his PhD entitled. Diversity: a ticking time bomb for the UK PR industry. His research interests also include: the cult of celebrity and the role of PR; Global corporate message translation; relations between journalists and public relations practitioners.

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