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Marketing Research
Marketing research

There is considerable debate about the difference between market research and marketing research, but the basic difference is that market research is concerned with investigating markets (customers, consumers, distribution, etc.) whereas marketing research is concerned with investigating any issues related to marketing (consumer behaviour, advertising effectiveness, salesforce effectiveness, etc. as well as everything contained in market research). Marketing research therefore encompasses market research.

Marketing research breaks down into several separate components, as follows:

  • Customer research. This is concerned with the motivation and behaviour of customers, their geographic and demographic spread, their number and spending power and ...

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