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Sales Promotion
Sales promotion

Sales promotion is usually included in the promotional mix because promotions are intended to communicate a discount and thus create a short-term increase in sales. There are many forms of sales promotion, from cash discounts through to extra quantities of product, free trial packs and free gifts included with every purchase. Sales promotions are typically used as part of a push strategy, i.e. a strategy in which the goods are heavily promoted to members of the distribution chain rather then to the end-customer with the aim of encouraging the distributor to promote the product heavily and push the goods through the ...

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