The Schramm model of communication seeks to explain how meaning is transferred between individuals, corporations, and others.
Figure 4.4 The Schramm model of the communication process
The most commonly taught and widely used theory of communication is that proposed by Wilbur Schramm in the late 1940s. The Schramm model views communication as a process that takes place between a sender (transmitter) and a receiver: there will be also a message, and a medium through which the message can be transmitted (Schramm, 1948). The receiver may have a method of sending feedback on the message, to confirm that the message has been correctly received and understood, but noise and interference will affect both the ability of the message to ...
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